Wine and increasingly strong alcoholic beverages in the center of the device to reduce alcohol consumption

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Posted by: Newswalle

Wine and spirits are getting stronger, according to official data, in order to get the government's efforts, the beverage industry, relates to remove 1BN units of alcohol in shops on the main street.

The average volume of alcohol in beverages between 2011 and 2012 rose from 7.31% to 7.25%, according to a Department of Health-barely noticeable.

Health ministers want to remove the industrial units 1BN on supermarket shelves and before the end of 2015 to reduce the disease and alcohol-related deaths.

At first it seemed a good news in the numbers 253m units of alcohol is low alcohol and reformulation of existing drinks eliminated by the introduction of products, so that the 2015 target looks achievable.

But most of the improvement in the reduction of the strength of the beer, and to a lesser extent, cider and alcopops, while the strength of wines and spirits increased, which consumed the average volume of alcoholic beverages is related pink.

In addition, health charities have warned that in the last ten years, the strength of wine has increased – 12 to 14% for whites and 14 to 15% for red.

Department of Health Status Report (pdf) to improve one billion, one of the most important of its "accountability agreement" for public health obligations to the first full year of the garment.

He says that the average ABV of spirits by 0.14 percentage points, and wine increased by 0.01 percentage points. This meant extra 42m units of spirits and wine over 15m units went on sale between 2011 and 2012 – the latter in view of the efforts of the industry, wines of least resistance to it than surprising.

Report on the significance of the new data, the trade magazine The Grocer said: "Given the data include results such as Sainsbury sell 17.5% more alcohol light wine in time, cutting Diageo 0, 55% alcohol [vol] of Great Britain the sale of wine, Blossom Hill and Tesco launch more than 10 new light wines, it's a pretty bad show "to.

Behind the scenes, the beverage industry is furious with the use of old data, which means that the improvements have not been recognized. Campaign groups say health regulations, such as minimum prices – by the government last summer – is the only way to force the industry to act responsibly.

On Thursday, the Ministry of Health's progress is output in the direction of an independent enterprise that 80% of alcoholic beverages "off-trade" sold – in supermarkets, convenience stores and off licenses – have warning labels. Data from the second year of the garment is unlikely 1 billion by the end of the year.

Low alcohol wine was once a niche market because of its questionable taste, and the beverage industry is aware that consumers want better tasting products. From Sainsbury, the UK's largest supermarket is third holds a summit on the issue in June.

A spokeswoman said Sainsbury's pledged to double its sales of alcohol light wine and a reduction in the average alcohol content of wine and private label beer. "We have a turnover of alcohol and light wine increased by 32% since 2010, adding new lines and reducing ABV on some key lines as a basic assortment of wine and cider."

Nick Fleming, wines and spirits at Harrods, the profile of the quality and the taste of wine or alcohol was a priority, "while the strength of alcohol is one of a number of considerations that should be considered before a product is added to the portfolio in Harrods, I would not consider a wine just because it was low-ranking in the same way I everything high alcohol content is not used as a reason for buying the view, for example: ". strongest beer in the world"

Health charities called on the government to abandon a lot of responsibility "discredited" the, voluntary says does not work. Emily Robinson, executive vice president of Alcohol Concern, said. "While the alcohol industry is, at the same time reducing the units bullied the Treasury to give them a cut duty bound to recognize the government that cause consumption to rise, the government should focus on the execution of its strategic focus on existing evidence, including the minimum unit price. "

Miles Beale, chief executive of the Association of the trade in wine and spirits, which was to eliminate the commitment to 1BN alcohol units on the market, "a commitment to innovation, which is very ambitious, and interim monitoring shows that the industry is on the way to this to achieve goal. "

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